This project is here to prove I can follow a brief.


Isn’t that what you’re looking for? Well, I can certainly do it. The RBC Race for the Kids is a fundraising event for the whole family to take part of. It’s an international event that fundraises for a great cause in their respective city/country. They came to us wanting to change some things, most importantly their logo, which was my concern for this project. My job was to refresh the brand, sticking with the brand colours and elements. I had to give them 5 options and 5 taglines.